The other day Shred Stahley asked if our mag has a mission statement. “Ya, you bet!” I replied, but I had to admit that it was all in my head. I’d never really written it down. So, thanks to Shredder’s suggestion, I spent all morning—and years!—putting together a “guiding light” for us to refer to when in doubt about what Standup Journal is, and where we are going for you.
Since becoming the world’s first-ever sup mag 10 years ago, this has been our aim: when you view Standup Journal’—whether in print or through our rapidly expanding standupjournal.com—you experience rich, impactful, and informative expressions of our love for sup that will suck you in the same way that you are welcomed to join a beach bonfire after a great day on the water.
Standup Journal—online and in print—is rich with stories, ideas, occasional advice, tall tales of special, even sacred, places to paddle, and sagas of the true characters of sup. We are the “modern hippy bus” for standup paddling. Wildflowers and sage hang from the rear view mirror, seashells adorn the dashboard…and LOTS of boards and paddles live on our roof racks. We unearth the grizzle, glow and glory of the personalities that make up the fabric of our sport—women and men, young and old, on all continents. You are the grassroots spirit of standup paddling. We move forward with love. Love for our fellow paddlers…love for the day-to-day awareness and exciting progression of our sport…stoked to peek around the corner at the next months, and years ahead!
Thank you for being part of it! – Clay Feeter | Publisher